Monday 10 June 2013

Turning it up to 11

The spoof rock music documentary This is Spinal Tap had many memorable goofy moments, not least when guitarist Nigel Tufnel explained that his amplifier was louder because it went up to, not just ten, but eleven. 

The Menie Dunes witnessed a similar moment last week when Donald J Trump outlined his plans for building a second golf course.



At the end of the press conference, Joseph Cinque, President of the American Academy of HospitalitySciences, gave Donald Trump their Six Star Diamond Award for Best Golf Course Worldwide 2013.



Six Stars? I thought they only went up to Five?  On this, Wikipedia notes “As no traditional organization or formal body awards or recognizes any rating over five-star deluxe, such claims are meaningless”. 

Six Stars is the same as turning it up to 11.

As of much relevance is the fact that one of the principal Trustees of the American Academy of Hospitality Sciences is its Ambassador Extraordinaire - Donald J Trump.  Honorary Trustees include Donald's two sons, and the Trustees include Trump's Chief Operating Officer.  A complete coincidence, no doubt.

The Scotsman and the Herald newspapers covered Trump's receipt of this “turned up to 11” award without any reference to this coincidence. Congratulations through to the Daily Record for seeing through this scam and explaining that Trump is pictured next to Cinque on the Trustees page of the “Academy's” internet site. 

Perhaps the Daily Record can run some training events on using internet search engines for staff at the Scotsman and The Herald.  This demonstrates a lack of questioning of Trump Press Releases and Lines by the Scottish Press and more widely.  And it also suggests that the Trump organisation, by engaging in what is basically a scam, is contemptuous of the people they are dealing with in Aberdeenshire (as well as recognising the inability of the media to ask questions beyond what is presented to them).

A kind commenter on the Scotsman story has found a five-year old item giving some more alleged background on the relationship between Cinque and Trump, which you may read here if you wish.

2 comments:

  1. Nice to see another resource offering reference material on this situation

    ReplyDelete
  2. Nothing like awarding yourself .. He is too full of self importance
    That award is to try & Fool Scots .. Nothing like an old Fool is there Trump .. we are not fools - Your the Trustee so are all your family .. DUH

    ReplyDelete